You've heard Patrick McKenzie's famous refrain "Charge more." You might have even heard Marc Andreessen talk about putting up a billboard in the heart of San Francisco with just the words "Raise Prices."
The advice is well deserved. Pricing is a huge revenue lever, and over and over, B2B SaaS companies completely change their businesses by improving it.
Intercom, the in-app messaging service, increased their revenue-per-user over 30 percent when they first started testing different pricing structures.
Chargify, the subscription billing company, saved their business by raising their prices. (They also caused a PR disaster when they did it. Oh well. Six years later, they're still on top.)
Ruben Gamez, the founder of Bidsketch, saw a greater immediate increase in his revenue from changing his pricing than he did from from getting mentioned in an email FreshBooks sent to a million people.
Imagine if you joined these people and saw similar results. You'd be able to:
Sounds nice, doesn't it?
These are the questions I'd like to help you answer.
Enter your current plans and a set of potential new plans, and it will show you the revenue difference between the two. You can use this to explore the consequences of various potential changes to your pricing.
Try and find a new pricing structure that would increase your revenue acquisition by 30%. It might be easier than you think...
Don't wait too long though. You don't want to end up like this guy:
"I felt silly. I felt like we had been leaving money on the table for years. If people had been willing to pay more for the same product for all these years we missed an opportunity. We should have doubled our SaaS prices long ago."
Where to start: